Brand Shastra
"Freakonomics from the ad world...Pick it up. You won't regret it."
What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? 
"Read this book to unleash the marketing guru within you!" - Rashmi Bansal, bestselling author
This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. 
"Mainak Dhar points out several life lessons that can be learnt from marketing; from positioning to getting endorsements to managing a portfolio, there are interesting tales to be told and lessons to be learnt" - Ambi Parameswaran, author, brand strategist, ad man
Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain.
"Brand Shastra is a brilliant and insightful tool for anyone looking at leading a more purposeful life . . . make every day better"- Saurabh Varma, chief executive officer, Leo Burnett India